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  • A new Hasselblad camera without a lens on a white background.
    News

    Key takeaways from the new Hasselblad X2D II 100C announcement

    August 26, 2025 / Comments Off on Key takeaways from the new Hasselblad X2D II 100C announcement

    Here are the key takeaways from the announcement of the Hasselblad X2D II 100C camera: Advanced Autofocus System: The X2D II 100C introduces AF-C continuous autofocus with enhanced phase detection, expanding coverage from 294 to 425 zones. This system, powered by deep learning algorithms, improves tracking of moving subjects and includes a new AF illuminator for better performance in low light. True End-to-End HDR: This camera is the first medium format model to support true end-to-end high dynamic range (HDR) imaging. The Hasselblad Natural Colour Solution (HNCS HDR) enhances colour accuracy and tonal depth, allowing for richly detailed images even in challenging lighting conditions. Has a bright 1400 nit OLED…

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    Kevin Carter

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  • Hasselblad XCD 25mm f/2.5 V on white background
    News

    Hasselblad announces wide angle XCD 25mm F2.5 V lens

    May 8, 2024 / Comments Off on Hasselblad announces wide angle XCD 25mm F2.5 V lens

    Hasselblad has announced a new ultra-wide (20mm equivalent) lens, the Hasselblad XCD 25mm f/2.5 V for the mirrorless X system cameras. The XCD 2,5/25V features IF (internal focusing) using a linear stepping motor and adopts an optical construction of thirteen elements in ten groups, including four aspherical elements and three ED elements. Hasselblad say it has been designed to meet the requirements of 100-megapixel sensors. The filter size is 72mm. The new XCD 2,5/25V lens is priced at £3,559.00 / $3,699 USD / 4,199 EUR and is available online and at selected retail stores worldwide. More information can be found on their website. Previous lens makers for Hasselblad have included…

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    Kevin Carter

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    Black Friday Deals on Storage

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    A new Hasselblad camera without a lens on a white background.

    Key takeaways from the new Hasselblad X2D II 100C announcement

    August 26, 2025

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  • Hasselblad X1D II front on with a lens attached.
    News,  Opinion

    Hasselblad X1D II 50C camera and XCD 35-75mm F3.5-4.5 zoom announced (Updated)

    June 19, 2019 / Comments Off on Hasselblad X1D II 50C camera and XCD 35-75mm F3.5-4.5 zoom announced (Updated)

    Hasselblad has announced an update to its cropped medium format mirrorless camera, in the form of the new X1D II 50C. Although it shares the same 50MP cropped (essentially 44 x 33mm) MF CMOS sensor as the original, it has some improved features and a new processor to speed up operation. This includes quicker start-up (now just under 4 seconds, from my time with the camera at the London launch) and continuous shooting now at 2.7fps, while black-out times between shots have also been reduced, claims the company. Other improvements include a new, larger 3.6-in 2.36-million-dot touchscreen at the rear with some menu and UI changes. The viewfinder display has…

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    Kevin Carter

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